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Bidz.com Sells All Intellectual Property and Tools from Colibri Group Bankruptcy Auction to Richline Group, a Berkshire Hathaway Company

  • Also Agrees to Buy Future Close-outs from Richline on a Non-Exclusive Basis

CULVER CITY, Calif., Apr 16, 2009 (BUSINESS WIRE) -- Bidz.com (NASDAQ: BIDZ), a leading online retailer of jewelry, announced today that it has sold all the intellectual property, trademarks and tools of Krementz, Van Dell, Shiman, Dolan & Bullock, Taylor Avedon, Angelite, Skal, Skalet, Magical Years, Little Miss Pride, Sideways, Darling Diamonds, Fingerprint Locket and others that it acquired in the bankruptcy auction of The Colibri Group to Richline Group, Inc., a Berkshire Hathaway Company. The Company also agreed in principle to buy future close-outs from Richline on a non-exclusive basis.

Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA's foremost fine jewelry manufacturer and the largest importer of gold jewelry. The major brands comprising Richline's portfolio are Bel-Oro, Michael Anthony, Aurafin, AuraGem, Sardelli, Pace Designs, Prime Time, Alarama, ALA Casting, Gold Expressions, Town & Country Jewelry, and Baby Gold. The company manufactures and distributes precious metal jewelry products that are sold at thousands of outlets across all key distribution channels. The firm is a major, prime, worldwide manufacturer in the USA, Italy, India, Israel, Turkey, Bolivia, China and the Dominican Republic.

"This important transaction with Richline to sell both the intellectual property and tools from the recent Colibri Group bankruptcy auction, as well as to buy future closeouts from Richline on a non-exclusive basis, represents Bidz's continued recognition and growing importance in the jewelry world," said David Zinberg, Chief Executive Officer of Bidz.com. "Our increased awareness, stature and financial position allows us to take advantage of important opportunities such as these. We look forward to continuing to work with the Richline Group in the coming months and years ahead."

About Bidz.com

Bidz.com, founded in 1998, is a leading online retailer of jewelry. Bidz offers its products through at live auction format as well as a fixed price online retail store, Buyz.com. Bidz.com's auctions are also available in Arabic, German and Spanish. To learn more about Bidz.com visit its website at www.bidz.com.

Safe Harbor Statement

This press release includes forward looking statements about the Company's estimated revenue and earnings within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this release, including statements regarding the Company's future financial position, business strategy and plans and objectives of management for future operations, are forward looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions, as they relate to the Company, are intended to identify forward looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect the Company's financial condition, results of operations, business strategy and financial needs. Risks and uncertainties include that our common stock is subject to short selling and trading, and prices of our stock may be volatile; that we are subject to "prank" bidding; that we may face increasing costs to acquire new customers; the ability of the Company to attract customers to its website and offer attractive products; the ability to maintain profit levels while expanding international sales; the ability to detect fraud if we fail to maintain an effective system of internal controls; the ability to maintain our website, electronic data processing systems, and systems hardware; the ability to forecast accurately net revenue and plan for expenses; that we do not have a guaranteed supply of jewelry products and that we have a heavy concentration of inventory purchase from our top two suppliers; the ability to protect our intellectual property rights; and potential litigation and government enforcement actions that may result from our prior securities offerings. Please refer to Bidz.com's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. Bidz.com undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

SOURCE: Bidz.com

IR Contact:
Addo Communications, Inc.
Andrew Greenebaum, 310-829-5400
andrewg@addocommunications.com

Copyright Business Wire 2009

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